Bernie Wayne (March 6, 1919 – April 18, 1993) was an American composer who wrote over 1,000 songs and music for commercial jingles.

Bernie Wayne was best known for "Blue Velvet," which was recorded as a hit by numerous artists, and "There She Is," the song long associated with the Miss America pageant, as well as songs written for Elvis Presley, Broadway musicals and Hollywood productions. He also wrote the tune featured in commercials for Chock full o'Nuts which portrayed it as the "heavenly coffee". He also created some of the more memorable instrumental novelty melodies in the Easy Listening genre. Examples include "The Magic Touch" from the film More About Love, "Port-au-Prince" (a Nelson Riddle single), and "Vanessa" (recorded by Hugo Winterhalter and his Orchestra, and used as a theme song for several 1950s TV series.) The song "There She Is" became the theme song of the Miss America pageant starting in 1955. The pageant had stopped playing the song in 1981 after an argument over royalties for the song and had tried to bring back Bert Parks to sing this trademark song at the 1986 pageant, but he declined. WIKIPEDIA